Content that engages & drives traffic/leads from £150 per page.
Is your blog looking like someone should send out a search party looking for you? Are you full of knowledge but don't know how to translate it to your site? Are visitors not turning into customers because your writing lacks that extra OOMPH?
We're here to help on a page-by-page fee basis. No hidden costs.
Our Partnership.
Em is a weird hybrid of contractor and part-time digital trainee of mine. She’s also a friend long before that. And I don’t know why as she finds me annoying.
A few years back I had an urgent content task that needed doing and I mentioned someone else had let me down. Always one to make a side-buck, I told her the topic/aims from a broad SEO perspective and we did a trial run – she hasn’t stopped charging me since.
Em can start writing on a subject she’s never thought about and be a low-key expert on it within 3 months. She reads briefs in detail and asks questions whenever needed, often raising additional thoughts. She understands how to word copy in a way that is informing, engaging and sales-led where needed. She is good at reviewing/merging existing copy where needed. She has a solid grasp of using CMS platforms. And what she doesn’t know or cannot do, she learns pretty fast if needed.
Unless your business USP is built around creating content, it's hard to find the time or expertise.
Trades people need traffic and eyeballs to their online presence that result in paid work. They're great at building or fixing things, but many are not a fan of the whole "online" thing. Many I know personally do the odd Facebook photo of a job-well-done once a month and call it a day. An overly specific example, but a skill gap many business owners have. Here's how we will help you demonstrate expertise through your website AND get noticed by potential customers...
Content built around SEO needs.
I know what search engines want and tell Em what to write. Em gets it written. We upload it. With everything it needs to rank well in AI Overviews such as schema and meta data is also optimised.
Traffic & Leads/Sales.
A service page that needs improving through information, trust signals & calls to action? A content hub to target longtail keywords? Both have their uses, and we will prioritise it by your bottom line.
Time & resources.
Many businesses don't have the time to blog or post content as much as they'd like to - they are busy doing what earns them money. We fill in the gap.
Affordable.
Most small businesses can't hire a part time writer (or content agency) as the costs outweigh the rewards. With us you know what you are paying per page.
Simplified process.
You don't always need an 8 hour task spent on data analysis and a document of suggestions - you need a good idea that engages and someone to get it online. Although it's good to do that for larger projects, you can
Minimal edits.
Your content will be be well researched, easy to understand, translate jargon the to average reader - usually with minimal edits from experience.
Human, not AI.
Yes, we know you can get a LLM to do this in seconds. But will that copy be unique & stand out when every other site has done the same thing? Will your content still rank when Google rolls out it's next Core update? We can answer that honestly, can you?!
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1
You get in touch, we talk.
Em & I discuss the complexities of the industry and research it a bit. If it's something that needs high-expertise or has legal risks we'll say no. If we feel we're up for the job - we'll let you know.
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2
Priority pages.
What pages are sales-led? Where is traffic doing well? What needs to be improved for the highest ROI? We do the highest priority first. We'll also ask YOU what's important too.
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3
Dan sends over content ideas & briefs.
Based on what SEO data tells us around the page topic(s), I'll brief them alongside URL, internal linking & metadata recommendations. You can request changes before production.
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4
Em gets her digital fountain pen out.
She will compare sources online around that topic and consolidate it into a tidy guide that flows architecturally and answers the reader's needs. She will also ask you for all the information she needs to fill in gaps about your USPs/business if needed.
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5
Sign off, upload, structured data.
Once your page is ready for review we'll send it for final sign off and edits. If all good to go, we'll give you instructions to upload it with the schema markup it needs to be understood better by AI engines.
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6
You get traffic.
People understand your business better. You show more expertise to users. Search engines say "This resource is very informative, perhaps I should rank if for some terms that helps make money?"
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7
Stack 'em up!
As this a page-by-page deal - you can do this as many times as you like a month - for as long as you wish. You can also do it as a one-off in chunks of work or set up a retainer for regular content. Entirely up to you (and our available capacity).
FAQs.
How many pages would you recommend a business creates a month?
Can I pick the pages you edit/create?
Will you upload the content for me?
Can you guarantee traffic after launch?
How long until my content is indexed and driving traffic?
Any industries you can't work with?
Not what you're looking for?
If this service doesn't sound right for you, take a look at my other skill sets...
Sounds like what you need?
Use my contact form and let me know you’re interested our content services with a link to your site, alongside a list of your core services. We can go from there…