Medical & Healthcare: SEO Case study.
The NHS just stopped offering free ear wax removal and you've just set up to offer that service to various surgeries around Suffolk to fill the gap. You've built a site and hired a low budget SEO offering the expected level of results. Jason Curtis reached out to me in 2022 and it's been steady appointment bookings ever since.
- increase in monthly unbranded impressions.
- 68,000+ increase in monthly unbranded impressions.
- extra monthly unbranded clicks.
- 400 extra monthly unbranded clicks.
- organic visits to location pages.
- 2,800+ organic visits to location pages.
- potential leads per month from search.
- 100+ potential leads per month from search.
When Jason came to me...
- He had hired an agency to service SEO via a cold email lead which utilised dated and/or ineffective tactics.
- The website had a skeleton of pages that explained what the business did in general, but lacked focused targeting through content and user intent/needs.
- Local targeting was lacking in best practice – the business services multiple locations but only the HQ had been set up via Google Business Partners.
- Tracking was set up at a very basic level with no events or goals in place to assess results.
- Although the business had been forward-thinking and knew it needed SEO investment, the budget reflected that of a modest-sized new company.
The deliverables...
Tidied up.
Removed the low-quality pages the previous agency had set up.
Claimed every listing.
Google Business and Bing Places set up properly for each service location.
Built location pages.
Location-optimised service pages that deserved to rank.
Rewrote for intent.
Homepage and key service pages rebuilt around what people actually search for.
Fixed the plumbing.
Tracking, CTAs, redirects, internal linking - a proper good ol' tidy up.
Long-tail content AND schema.
Content for ear health information, using strong hierarchy and structured data throughout. What once dominated the rich snippets now has high citation levels in AI Overviews without any additional optimisation.
Okay, good results but how much did this cost?
HALF A DAY. YES, I'M SERIOUS. That's how much time Jason spends on my consulting/delivery per month - plus an 2-3 hours for content production (don't worry, he checks all research and adds/edits before signing off!)
Most agencies won't tell you how little time your retainer actually buys, whilst spending considerable chunks of budget on needless admin. Not on my books!
The customer.
What was the client's verdict?
Dan has done an incredible job since I have started working with him. He spent time explaining in detail all of the key areas that needed focus and attention. He has been honest and transparent throughout and is clearly very passionate about his work and helping his clients. The improvements that have been made to drive traffic to the website and, ultimately, lead to new patients for our business has been great and I am excited to continue to build on things further and develop further strategies in the future!
Director & Practitioner.
Ear View Ltd.
What services did Ear View use from Dan Callis SEO?
Local SEO.
Google Business Profile, Bing Places, location pages.
Technical SEO Audits.
Redirects, internal linking, schema.
Monthly Retainers.
Half a day a month, honestly accounted for.
Content Production.
A modest budget to demonstrate expertise and freshness.
Get this for your businessMy portfolio.
What else have I worked on?
Smaller marketing budget?
I may be able to help! It depends what success looks like. How realistic/long it would be to get there on a smaller budget? How much work can you manage in-house? How competitive is your niche and how large does your site need to be? If you think you could fit the criteria, a modest budget of £300-500 per month with me could bloom into something wonderful.