The blog
SEO Hot Takes.
Me? Opinionated? NEVER. I don't post here often as I am busy working for clients, but when I do I try and make sure it's new, unique and interesting. Happy reading.
Jul 2025
The Zero Result SERP.
As an SEO or a business dependent on organic search listings, have you ever worried about a future without them & feared for your entire career!?
By Dan Callis · 16 min
Jan 2018
Voice Search – Is SEO dead (again)?
As everyone else in the SEO industry calls the praises of voice search, I want to highlight a few pitfalls we're not considering via home assistants.
By Dan Callis · 17 min
Apr 2017
Google, Terrorism & the D*ily M*il.
Is Google really helping people discover terrorist and extremist content? Not if you understand how search engines work. Click here for the facts.
By Dan Callis · 12 min
Dec 2016
Bored of SEO.
I like my job, don't get me wrong, but I need to have a whinge. I'm sorry everyone :(
By Dan Callis · 7 min
May 2016
In Defence of the Link Builder.
Behold; the link builder. A modern day enigma. He is a connoisseur of the click, and his drink is link juice.
By Dan Callis · 7 min
Sep 2015
Find the best Content Ideas.
This post appeared WAY BACK on Semrush & is reposted here for archiving. You don't need to do this any more, AI will do it in two seconds.
By Dan Callis · 7 min
Aug 2015
Link Building Inefficiencies.
This article originally appeared on the Moz blog & has been reposted here by the OG author for archive purposes. Probably not worth reading.
By Dan Callis · 12 min
Jul 2015
Must have SEO tools.
Remembering the class of 2013-15 Vertical Leap staff who had the word APOLLO branded on their brains. I can TASTE the Colour Scheme.
By Dan Callis · 11 min
May 2015
Find (almost) any email address.
This post originally appeared on an ex employer's site & has been reposted here by the author for archive purposes. Some of it still useful.
By Dan Callis · 9 min
The next step